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Our Story


We acknowledge that we are operating our business on Treaty 6 Territory, traditionally home of Indigenous peoples of Canada. As an Indigenous owned and operated business we understand the importance of respecting and acknowledging the hardships that Indigenous people have and still face in Canada today.


I'm Courtney from Williamraedesigns (you can call us WRD, we do). Our business started out in 2014 in Edmonton Alberta, Canada, originally creating custom furniture pieces. Fraser was building all of these amazing, unique pieces and I decided I wanted some of the action. I thought about what my tiny 5.3' frame was capable of, and finally decided that smaller home decor pieces were for me. This is how I started making signs. I started with words that were really simple and easy to paint. You know, the generic "home", "family" those types of signs. I made those for a while, but something still wasn't filling this creative hole in my soul. That's when I sat down and actually thought about what words mean to people. If you're human, I know you've cried over words. I know that words have made you angry, sad, and happy. As well as fearful, overjoyed, and hopeful. These feelings are important. In fact, they are what connect us and make us human. Words are powerful tools that not everyone thinks about on a daily basis. You don't think about what they mean until you happen to be walking by and spot a sign, with a quote that touches some of these emotions. This is how I started to realize that people are always searching for more than just "home" and "family". They want something in their home that actually connects with who they are as a human on this earth. 


Anyways, we now make roughly 120 signs a week and we still can't make them fast enough. We're still learning as we grow, and I'm soooo thankful for the growth we've seen in just 2 years. The Alberta community has welcomed us with huge open arms, and we can never express how much that means. We hired Lori in the spring of 2016 to keep up with the growth. Fraser is the Shop Manager! He picks up material, cuts it, paints it and makes sure the shop is always in working order. When we need an obscure job done. Fraser is who we run to. 


Love, all of us here at WRD.


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